For this project I began with a series of sketches on paper. Then, I used an iPad Pro to create three initial ideas to present to the client. We narrowed our focus to two of those initial ideas and checked to see how they compared when rendered in Adobe Illustrator. The cauliflower design proved to be more dynamic and better suited for the concept of the blog.

Pencil sketches and idea exploration for the Eliminating on a Budget logo.

Initial ideas drawn in Procreate on iPad Pro.

Side-by-side comparison of the top two ideas, rendered in Adobe Illustrator.

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